It is 1984. A struggling cable TV network made a bold move by putting on a brash and unexpected awards show highlighting the music industry’s counterculture. The network was MTV and it was their last ditch effort to prove that their three year experiment was worth it.
It worked.
The first annual Video Music Awards went live with fresh young stars in the making. They broke the rules. The critics hated it and the fans loved it. MTV proceeded to usher in a new era which it helmed for the next two plus decades, becoming a youth culture icon which would dominate the world in every country and every corner of the globe.
But, as the headwinds shifted towards digital, the old dinosaur lost its way, refusing to adapt until it was too late, abandoning its original mission and principles and becoming a shell of its former self.
Who is this generation’s cultural icon?
It is 2022. Sentiment against the “Big 5” social media platforms is running high. Trolls, censorship and toxicity are the public’s grievances. Independent artists are beginning to dominate the charts as musicians ditch their record labels, Spotify and other music institutions. Consumers are sick of the biased algorithms which suppress independent artists in favor of those backed by big money corporations. Consumers search for alternatives, but find few options for an authentic curated music community.
A new category killer is born. A killer with a mission and a philosophy that resonates with the new generation of consumers — one which embraces fairness and equality and uses the spotlight of celebrity to shine the light on the new talent quietly waiting in the wings for their moment to step out.
Welcome to PANTHR.
200,000+ lines of code, 100 artists signed onto its technical beta test and thousands more in the pipeline, headlining artists begin to take notice.
Brands come knocking as new privacy restrictions fan the flames of influencer marketing and ad dollars flee from TV as eyeballs shift increasingly online.
Web3 explodes seemingly out of nowhere and everyone wants an NFT, but few are sure how to tap the potential of blockchain – it is a bit like the Internet in 1997.
PANTHR assembles an all-star team, combining partners from every corner of the creative, technical and music industries — from fashion, arts and lifestyle brands, digital marketing gurus, celebrity publicists, gamer nerds, blockchain wizards, editorial pros and young music industry minds looking to change the status quo by developing a new and more equitable business model where artists, fans and investors can all win equally.
It is an alternative to a major record label deal for independent artists – the support without the strings.
We help the 53,000+ independent artists, with established fan bases poised to go to the next level of stardom, in three distinct ways:
- Direct-to-fan platform driven by community support (the “base”)
- Matching independent artists and brands into sponsorships
- A digital marketplace which empowers musicians to launch their own social tokens on the blockchain so that fans can invest in their favorite artists
Who do we compete against? NO ONE. THIS IS OUR LANE.
A renaissance is underway and it is called PANTHR.