Authenticity is paramount in the new media landscape
ATG’s PANTHR fills a void in the market by providing a deeper emotional connection between artists and super fans
- Music discovery on most major platforms is weighted against mid-market indie musicians in favor of a handful of signed or highly trending artists
- PANTHR provides curated lineups of hand-picked artists who are supported by a community of music lovers
- These lineups focus on undiscovered talent with real, authentic stories and missions & causes outside of music which connect them to fans
- “The Real Me” campaign specifically focuses on providing an outlet for artists with particularly large and active social followings to “let their hair down” in a safe environment with a subset of their real fans
Audience engagement
ATG deploys specific strategies within its PANTHR Music community to drive audience engagement and grow the community.
- Attract fan communities around specific lifestyle groups using hashtags to create friend connections on the basis of shared interests
- Help fans organize into digital street teams to promote their favorite artists and “gamify” with rewards and acknowledgements (leaderboards) based on their engagement
- In-person campus outreach programs (the “original” form of viral marketing) – school specific profile pages, sponsorship of fraternity/sorority events and student organizations, targeted, local marketing
- Audience participation through PANTHR BATTLES – this is how the community nominates new artists to the platform
- Lower the barrier to entry – our artist support program starts at less than $1 per month, which encourages the community support of multiple artists – $1 quickly turns in to $5, $10, $15, even $20 in aggregate support per fan per month
More details on the PANTHR value proposition to fans
To download the live PANTHR Music app visit: this-is-panthr.com/download