The Brand Portal
- A platform for artist-brand sponsor matching which uses automation to reduce the pain associated with managing campaigns
- Leveraging our treasure trove of data, PANTHR’s marketing tech platform allows brands to scale their relationships with many PANTHR artist influencers (versus the typical “mega deal” strategy with a single celebrity artist)
- The process is simple – brands to input their campaign requirements, while artists simultaneously complete a questionnaire which drills down to the types of brands they want to work with
- This methodology yields better matchmaking and an authentic partnership which is more successful for both parties, allowing us to create the proper fit of culture between the artist and the brand
- PANTHR’s “engine” can be white-labeled and sub-licensed to other marketing agencies and influencer companies
How it works
- Artists & brands complete questionnaires.
- We mine over 1 million cells of audience data to compile lineups of artists which meet the brand needs and achieve a target number of eyeballs.
- Brands can initiate deals with the artists they like in less than 5 clicks using our pre-approved sponsor agreement.
- If the artist is interested, they accept, e-sign and the creative production begins, facilitated by PANTHR.
- “Rinse & Repeat” for as many artists as the brand desires for their stated campaign or sponsor period.
- Brands can review the campaign analytics and easily re-engage with any artist for a subsequent campaign.
More on our flagship radio brands
Will you join 50+ other leading global brands in the beta test?
Please contact Jason Ferro, Head of Brand Partnerships: brand-inquiries@atg.la