Digital marketplace overview
For super fans and music enthusiasts looking for premium experiences, PANTHR provides a digital marketplace for the exchange of digital goods which may be tied to physical merchandise, collectibles or IRL (in-real-life) experiences.
The heart of the digital marketplace is the PANTHR Exchange – a safe and trusted crypto exchange where artists can launch and market their own tokens to a community of users that want to support and invest in independent artists. All artists on the PANTHR Exchange are vetted and must meet a certain standard of musicianship and seriousness about their craft.
Built using blockchain technology, this is our superior answer to NFTs and the cornerstone of our digital marketplace for consumers and artists.
Fan investment highlights
- Fans are given the opportunity to invest in the brands of their favorite emerging artists
- ATG provides a turnkey solution for musicians to fund their own career growth by issuing their own social tokens
- Tokens are issued in an ICO and mark the first time the artist’s tokens have been offered in the blockchain — it is roughly the equivalent to a private company’s IPO onto the public exchanges
- These tokens can be bought, sold or traded on the PANTHR Exchange
- Fun, stock market-like atmosphere where fans can compete to assemble portfolios of artist tokens
- Tokenholders watch as the token price grows in correlation with the artist’s brand equity as demand for the tokens increases (or decreases) over time
- The artist’s PANTHR lookbook is essential to the marketing of their social tokens – it provides a forum for the artist to communicate directly with their current and potential “investors” (a.k.a. fans)
How is an NFT different from a social token?
NFT culture is based around the monetization of a single artist asset.
The success (or lack thereof) of a NFT is tied largely to internet hype. Many NFT drops have been infiltrated with “pump and dump” schemes deployed by user communities on Reddit or Discord which seek to artificially inflate the value of a specific asset, only to have it crash shortly thereafter. The crash occurs because there was actually little demand for the asset, but the hype of the user groups created an artificial sense that the asset was worth more than what it actually was. This leaves the original purchaser with a digital asset of greatly diminished value which it will probably never regain.
The result is a handful of winners who benefited from the initial hype and a legion of remorseful buyers who ended up buying worthless assets.
Social tokens take the blockchain back to its roots
Social tokens seek to take the blockchain back to its roots. The roots of blockchain and its collaboration with the music industry were all about fairness and the restoration of democracy and power to the independent artist in what has increasingly become an industry dominated by the few and in favor of a handful of large corporate entities and their wealthy investors.
Social tokens are a long term play much like a blue-chip stock. They reflect the overall trajectory of an artist’s career and are meant to show incremental returns to investors. Token purchasers have a steady flow of research provided courtesy of the artist’s lookbook on the PANTHR app and can use that to inform their decision to buy/sell/hold their tokens.
The primary benefit of social tokens to the artist is longevity
The benefit of social tokens to the artist is longevity. Social token investors are genuinely interested in the long term success of the artist. The funds contributed by users in the initial ICO go directly towards empowering the artist to advance their own career without needing to sign to a label or make an otherwise bad business deal with a “vulture capitalist”. In addition to the proceeds from the initial coin offering, the artist is also entitled to a transaction fee every time a token is bought/sold/traded, providing an additional revenue stream.
Why do artists work with ATG versus launching a social token independently?
While it is easy to create and launch a blockchain token from a technology perspective, it is extremely challenging to market one. Tokens are reliant on acceptance by the leading exchanges to gain the exposure they need for market share to actually rise in value.
PANTHR provides artists with access to a community of users that want to support and invest in independent artists, period. PANTHR provides the first exchange dedicated exclusively to the ICO of creator/artist tokens – no other cryptocurrencies, just creator tokens.
All ICOs are vetted and approved by PANTHR so users can invest confidently with regards to safety and security.
When will the PANTHR Exchange go live?
As you might imagine, a lot goes into creating a crypto exchange. We are safely anticipating a closed beta in Q4 2022 with a broader public roll out in 2023. In the meantime, artists will continue to grow and scale their PANTHR community base with monthly micro-subscriptions and brand revenue.